Product Leadership Tool

Product leaders are companies that dominate their markets because they continuously offer the best and most innovative products or services in their industry. These companies display the ability and determination to make products that customers consider superior, products that deliver more benefits than others.

This simple benchmarking tool shows how a company scores compared to others in the market, and identifies the areas where improvement is needed.

• Does your company strive for quality products/services?
• Does your company add features to products/services in order to make them better than the competition?
• Do you attempt to go from products and services towards experiences?

If you recognize yourself within these questions - whether you are a small, medium or large organization - you should fill out our questionnaire and see how well you score compared to other companies that also pursue a ‘Product Leadership’ Strategy.

The Product Leadership Tool is developed by Prof Dr Kurt Verweire and Judith Escalier in cooperation with Flanders DC.